Overview

A local cafe and restaurant that wanted to expand their franchise, building their flagship store in Barangaroo and another site in Parramatta.

Working with The Butcher’s Block Group for over 5 years, we saw a large development in their brand from when they originally took over their first store in Wahroonga, to one year later assisting in designing their flagship store in Barangaroo, and then another year later designing and assisting in the fit out of their Parramatta venue.

Industry
Hospitality
Year
2017

As we engaged with the client we established a brand guideline for them that outlined all touchpoints of the business spanning from their menu design, website, livery, uniforms as well as social media campaigns. Providing them with a clear brand guideline allowed them to move on to expanding not only their stores but their brand also.

Moving into their Barangaroo fit-out we worked with additional subcontractors, and builders to style and design the finishes for the store. Along the way we ideated the furnishings including tables and chairs, entrance display, lighting, custom glassware, and overall styling of the venue. Sourcing accessories for the venue, decorations, as well as consulting with the Directors and Operations Manager of the group, our aim was to create an environment that was welcoming and accessible to a wide range of clients, and held versatility to the venue that now is The Butcher’s Block Barangaroo.

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Completed and launched in 2019 the venue saw its first real expansion as the brand came to life, before shortly after launching their first campaign across digital and media platforms. As we had finished their flagship store in Barangaroo we then streamlined the brand, enforcing all of the creations in Barangaroo, back into their Wahroonga store.

// A word from our client

Director

Samantha Sleiman

Curbside Culture has worked with us for the past 6 years and helped us in many design facets. As we onboarded the company we had only one store and a business name that we felt would be able to expand in to much more. Working with Curbside, they were able to provide various services such as a slight rebrand for the company, a new website, social media services for roughly 5 years, as well as consultation when fitting out our store in Barangaroo, as well as Parramatta.

Throughout the process we provided them with strict timelines and tough problems that we found Curbside provided nothing but solutions to. To this day we still use Curbside to consult for our now in-house design team who have been able to adapt the foundations Curbside has built for us.

For short terms solutions and long term success, we would reccommend Curbside Culture to anyone looking for a design house to develop solutions for their company.

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The Butcher's Block